I'm trying, you have to give me credit for that!
I just created a testing web app, created and tested a webpage to bring back the news, so I know I can do this. But when I cut'n'paste the connectionstring portion of that web.config into the WroxUnited website, it still won't work.
Here's what I got from my latest testing.
connectionString="Data Source=SqlServerName;Initial Catalog=WroxUnited;Persist Security Info=True;User ID=sa;Password=SomeSpecialPwd"