I have been reading Professional JSP Programming by Wrox press. One of the 
main issues of implementing JSP is primarily design issues, I have come to 
a place where I am familiar with the mechcanisms of JSP, but am unsure why 
I would use JavaBeans over customer tags, and what problems each method is 
best suited to solve, could someone shed any rule of thumb that they have 
used when dealing with these issues.

Thanx brother and sister for you expertise and time.