> Here's a bad thing that I do.  I open and echo statement, add a bunch of
> text, then close it a few lines down.  Example,
>
> echo"
> A bunch of text.
> More text.
> Even more text.
> ";

No, that's fine.  But if it was 4 lines long, I'd have to call my cousin
Guido to fit you with a new pair of concrete shoes and teach you to swim
with the fish...

  >:)