It took a little while to figure this one out as well. It is not an installation issue.
The executable that needs to run is called DataProfileViewer.exe. On my system it is found in
C:\Program Files (x86)\Microsoft SQL Server\120\DTS\Binn
MSDN lists the location as
<drive>:\Program Files (x86) | Program Files\Microsoft SQL Server\110\DTS\Binn
So, it could be in "Program Files", not "Program Files (x86)". It might be in 110, 120, or some other subdirectory.
If you are running Windows 8 or 10 you can just search for the executable from the start menu.
Why doesn't this show up in the start menu by default? I don't know. Is it a Windows 10 difference? Is it a change in the installer? I don't know.
I would like to see Wrox include an "Installations" chapter at the very beginning of the book that would go through a check list of all that needs to be running for the examples in the book. Since that's a moving target (e.g. Windows 10 released after the book is released) it there should be an Installations page associated with this book (and others that require software installation). That page can be updated by Wrox or us bloggers with check lists of what needs to be installed and links of where to find them, as well as what to do when items can't be found. For example, it doesn't give the name of the executable in the book. It should list it somewhere
so that we don't spend huge amounts of time web searching for solutions that should be there in the book. End of rant!