Imar- Thanks for the reply, but am not entirely sure as to what you mean...
In the Master Page would I do something like this and this would appear on all pages.
<asp:ContentPlaceHolder id="head" runat="server">
<link href="../Styles/styles.css" rel="stylesheet" type="text/css" />
<script src="../scripts/jquery-1.7.2.min.
js" type="text/javascript"></script>
</asp:ContentPlaceHolder>
and in the content pages...
<asp:Content ID="Content1" ContentPlaceHolderID="head" Runat="Server">
<meta name="keywords" content="..." />
<meta name="description" content="..." />
</asp:Content>
I am not 100% sure if this is what you meant or not...
Thanks