Hi there,
Since this is not directly related to my book, you may be better off posting this in the General ASP.NET category so you'll attract more viewers.
That said, it all depends on what you want to accomplish. For something simple, you can take an approach similar to the Reviews in this book where each review maps to a post in a blog.
For more advanced scenarios, you could either use an existing blog system (such as Word Press) or if you want to build your own, look at the source of many of the available open source systems.
Cheers,
Imar
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