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quote:There is only one correct pronunciation according to the GIF inventor and that is "jif"
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Strange; I've only ever heard it pronounced 'gif', with a hard g.[/quote]
Then you need to hang out with better informed people. They assume that, since the "G" stands for "graphics", that the gif should have a hard g sound like graphics. But that would be wrong. The guy that invented GIF would naturally be the expert on how it's pronounced, and he says "jiff".
Not a big deal, actually.