YES you can drag and drop the controls over it and set the databinding to the text property.
Or try this one (replace the ItemTemplate)
Code:
<HeaderTemplate> List of items </HeaderTemplate>
<ItemTemplate>
First name: <%# DataBinder.Eval(Container.DataItem, "firstname") %>
<BR>
Last name: <%# DataBinder.Eval(Container.DataItem, "lastname") %>
</ItemTemplate>
Prashant