I think you would need to convert your image file into a byte array and store that in Oracle as whatever oracles varbinary or image equivalent is (equivalent to SQL Server that is). I haven't used Oracle for a few years but I think I remember they had BLOB (binary large object) for that sort of thing.
I am thinking something like this:
Code:
Imports System.Data.Odbc
Imports System.IO
...
Dim imgFileByteArr() As Byte
imgFileByteArr = File.ReadAllBytes("/Path/To/Image/imageFile.jpg")
Dim cmd As OdbcCommand = New OdbcCommand()
Dim p As New OdbcParameter("test", OdbcType.Binary)
p.Value = imgFileByteArr
cmd.Parameters.Add(p)