basically i got service1.cs, app.config, built fine, generated WindowsService1.exe,

but when i ran
C:\windows~\v2.0.50727\installutil.exe
C:\WindowsServiceWCF\~\Release\WindowsService1.exe
:(
---------------------------
Windows Service Start Failure
---------------------------
Cannot start service from the command line or a debugger. A Windows
Service must first be installed (using installutil.exe) and then started
with the ServerExplorer, Windows Services Administrative tool or the NET
START command.
---------------------------
OK
---------------------------

the issue resolved with actually putting the command in a line,
eg. ..../installutil.exe C:\~