I don't think you'll be able to do that with a simple link. The browser will just download, but by default not run the application and I know of no way to pass parameters and force it to execute.
What you could do is write local
VB script (for the browser in your ASP page) that executes the exe and passes in parameters. This might get you started:
http://www.google.com/#sclient=psy&h...w=1366&bih=624
For this to work, you need seriously low IE security settings which would typically only work in an Intranet environment (which seems to be the case for you).
Cheers,
Imar