By default, the JET engine scans the first N rows (I think N is 8???) to determine what data type each column is. So if the first N rows LOOK like a number to it (e.g., a phone number with no dashes), then it assumes numeric data and any non-numeric is treated as illegal.
You *CAN* override this action by putting a special file into the same directory as the ".xls" file. If I recall correctly, it must be named "schema.ini". And then there are all sorts of things you can specify in that file. Here's a description of using it with text files:
http://msdn.microsoft.com/en-us/library/ms709353.aspx
I *believe* it's basically the same thing with Excel files, but don't quote me on that.
Another possibility: If you *can*, purposely go into the Excel file and insert a first data row that has junk text values in every field. That will force all the columns to be TEXT and then you can use VBScript functions to convert the appropriate ones to numbers. Another choice that worked once for me: I change from HDR=YES to HDR=NO. So then my column headers in the spreadsheet were seen as *data*! And since, of course, they are all text string, all the fields were seen as text! If you do that, you will then have to get your actual data values by position number instead of by field name, but it does work.