Wrox Programmer Forums
|
HTML Code Clinic Do you have some HTML code you'd like to share and get suggestions from others for tweaking or improving it? This discussion is the place.
Welcome to the p2p.wrox.com Forums.

You are currently viewing the HTML Code Clinic section of the Wrox Programmer to Programmer discussions. This is a community of software programmers and website developers including Wrox book authors and readers. New member registration was closed in 2019. New posts were shut off and the site was archived into this static format as of October 1, 2020. If you require technical support for a Wrox book please contact http://hub.wiley.com
 
Old June 13th, 2004, 01:38 PM
Friend of Wrox
 
Join Date: Mar 2004
Posts: 357
Thanks: 0
Thanked 0 Times in 0 Posts
Send a message via Yahoo to anshul
Default META KEYWORDS

i've questions about META keywords.

if i should include both: [tutorial, tutorials ] ?
if i should write: [ download free pdf tutorials, download, pdf format, pdf, tutorial, tutorials, free download ] ?
what are the search criteria for pharases, singulars, plulars ?
also some spellings are little different like: quiz, quizzes.

please give suggestions for using META keywords.
other question is how META keywords are penalized by search engines e.g. GOOGLE ?

please provide as much information as you can, but only about "keywords of META" [i don't need other information].
__________________
`~@#\^%&*/\.<.\/-|+|_!:;..=?>
PHP, SEO | anshul shrivastava | mediasworks.org | FB
 
Old June 14th, 2004, 10:56 AM
Friend of Wrox
 
Join Date: Nov 2003
Posts: 1,285
Thanks: 0
Thanked 2 Times in 2 Posts
Default

With most search engines, when you search for "quiz" it will find "quizzes", "quizzing", "quizzed", "quizzer" (is that a word?) etc.

You can include phrases in the keywords area, for example...

the keywords: download free pdf tutorials

the search: tutorial
or: download
or: <any other word in there>

... the search will probably find it (depending on the search engine).

Hope that enlightens you a bit,

Snib

<><
 
Old June 16th, 2004, 01:25 PM
Friend of Wrox
 
Join Date: Mar 2004
Posts: 357
Thanks: 0
Thanked 0 Times in 0 Posts
Send a message via Yahoo to anshul
Default

thank u snib.

 
Old June 16th, 2004, 04:05 PM
richard.york's Avatar
Wrox Author
 
Join Date: Jun 2003
Posts: 1,706
Thanks: 0
Thanked 6 Times in 6 Posts
Default

Search engines like Google don't place much emphasis on meta keywords, since these have the high probability of being abused. Google indexes the text of the document itself in its own cache, then searches are preformed using the text of the document, e.g. the HTML source, this is how they highlight the search terms. Search ranking is acheived by how relevant the document is to the keywords found in it, this is determined by how many people click on the search result and the number of times the search term appears in the document. This is one of the reasons Google is a superior search engine, as opposed to those with paid ranking. So the best way to go is to strengthen the copy contained in each web page so it is more likely to pop up in search results.

Regards,
Rich

::::::::::::::::::::::::::::::::::::::::::
The Spicy Peanut Project
http://www.spicypeanut.net
::::::::::::::::::::::::::::::::::::::::::
 
Old June 21st, 2004, 08:08 PM
richard.york's Avatar
Wrox Author
 
Join Date: Jun 2003
Posts: 1,706
Thanks: 0
Thanked 6 Times in 6 Posts
Default

Here's a particularly interesting addendum to explaining exactly what google is and how it processes queries. Its largely on the technical side as its a technical paper that discusses the advent of Google itself. But, what better place is there to learn the internals of Google?
http://www7.scu.edu.au/programme/ful...21/com1921.htm


Regards,
Rich

::::::::::::::::::::::::::::::::::::::::::
The Spicy Peanut Project
http://www.spicypeanut.net
::::::::::::::::::::::::::::::::::::::::::
 
Old September 11th, 2004, 02:34 PM
Authorized User
 
Join Date: Aug 2004
Posts: 11
Thanks: 0
Thanked 0 Times in 0 Posts
Default

My main pages contain very little text since they mostly pull data from MySQL. I've added keywords only in the head of the index.php page.

Could hidden text be used instead?

You mentioned that Google determines relativity according to search keywords found in the document. Does this imply that a human does this?

Lastly, the url for Southern Cross University doesn't work. With the 7 removed from the www7, it gets there but they've pre-empted anyone getting to the file, so it seems.
 
Old September 11th, 2004, 06:06 PM
richard.york's Avatar
Wrox Author
 
Join Date: Jun 2003
Posts: 1,706
Thanks: 0
Thanked 6 Times in 6 Posts
Default

Partial correction - Google assigns a search ranking based on how many other sites link to your site. The keywords in the webpage does play a role, but a smaller one and comes from a cache of the HTML itself.

Adding keywords is really futile (that is, adding lists of keywords). I would simply make the content as rich and descriptive as possible, having done so Google will do the rest on its own. To help your serach ranking along, start getting linking up from other sites. Avoid link farms, Google is on to them.

Of course if you really wanted to throw in lists of keywords. You could do so using 100% opacity on the element containing the keywords. Personally, I'd avoid that. It's a good way to get blacklisted. And you don't want to be there!

Don't know what happened to that link. Plenty of interesting stuff comes up when you search for it though:
http://www.google.com/search?hl=en&l...com1921.htm%22

Regards,
Rich

--
[http://www.smilingsouls.net]
[http://pear.php.net/Mail_IMAP] A PHP/C-Client/PEAR solution for webmail





Similar Threads
Thread Thread Starter Forum Replies Last Post
Title , Meta Keyword , Meta Description dynamic shaileshk ASP.NET 1.x and 2.0 Application Design 8 August 21st, 2007 01:10 AM
Keywords on .CSS ? AMB CSS Cascading Style Sheets 1 May 27th, 2006 09:15 PM
use of Not and IS Nothing keywords jay schumacher VB.NET 2002/2003 Basics 1 March 31st, 2006 10:01 PM
How to highlight 3 keywords in 3 colors? gilgalbiblewheel Classic ASP Databases 2 October 20th, 2004 06:01 PM
highlight search keywords allang JSP Basics 2 October 13th, 2004 01:09 AM





Powered by vBulletin®
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright (c) 2020 John Wiley & Sons, Inc.