Reporting ServicesSQL Server Reporting Services. Please specify which version.
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In addition to the answer this can be achieved by doing the following steps in the reporting database:
1.Go to the SQL server which is hosting your Reporting Services
2.Open the SQL Server Management studio and go to a database called "ReportServer"
3.Expand database "Reportserver"
5.Open the table called "dbo.Subscriptions" in Edit Mode...You will see a column called "Locale"
For some reports which is showing "M/d/yyyy" format the locale will be set to value "en-US".
6.Change the value to "en-GB"
Now all your reports (including old ones) using @ExecutionTime will start showing date time in "en-GB" format i.e. "dd/MM/yyyy" format